![]() Pixel access is regularly forgotten and can be a bit confusing to find and grant access, especially after doing it with so many other aspects of Facebook assets. You should always be connecting the pixel to both your ad account and with your partner agency to maximize success. LONDON The European Union slapped Meta with a record 1.3 billion privacy fine Monday and ordered it to stop transferring users personal information across the Atlantic by October, the latest. The Facebook pixel is almost as essential to running Facebook ads as the page and ad account itself, especially if you want to track the performance of your campaigns. Granting admin/manage level access is preferred as it will allow for creating things like events and retargeting audiences within Facebook, as well as make any edits if there’s a need to troubleshoot the setup. Meta Platforms owns and operates some of the world’s largest social.
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